Projects

I researched consumer need and tapped into the necessity of 'FUN-ctional basics,' i.e. the need for items that are timeless, durable, inexpensive and are aesthetically-pleasing.

I sketched shape & form for a range of stackable drinkware and worked with the manufacturer to ensure safe stacking.

Development process for a home fragrance program: trend, sketch, final.

I did an in-depth review of the consumer and competitive market, forecasted color trends and determined a go-to-market strategy.

A collection of print & pattern illustrations + textile/material designs. Created for Target’s owned brands.

Moodboards and strategic direction for a spring/summer home fragrance collection.

A 6-month forecast of key themes and timeframes to develop into.

I identified a white space in Target’s assortment for a small space storage/laundry solution.

I sketched a concept, worked with a CAD designer at the factory and rendered merchandising.

This project was the first furniture item to be on perfect placement in the bath department and brought in over $500K in sales during its first 12 months.

I designed and directed ZitSticka in the redesign of their packaging in time for their 2024 launch at Target.

The result was a focus on an engaging color palette, improved educational hierarchy and a focus on sustainable packaging materials.

Sales are up 225% since the redesign!

I’ve been fortunate to travel to Europe every fall to scope out incoming trends across home and hardline categories.

These are a few example pages from my annual trend recap outlining biggest shifts in the market over the last 12 months.